Web Design is more than what it looks and feels like. Design is also how it ranks with SEO.
Most businesses understand the need for a good looking web design, preferably made by a professional website designer. But it is not always understood that great design is more than pretty appearances, it is also how the thing works and SEO. In the case of websites and webpages, it is important that the design integrates functionality for a better user experience and for SEO reasons.
A fast loading, easy to navigate website is important for SEO Guelph. SEO is important for a great design because it brings people to see it, otherwise it just sits there without a purpose.
Investing in a web project that is pretty, functional and optimized for rankings is not only smart, it is a necessity. To have a website is important to be found, after all, you get one to help you generate sales.
Of course, designing a beautiful website is a source of pride for our team. But it is not our main priority. Our top priority is for the webpages to be found and get leads so you can get more sales and grow your business.
Agencies that focus on recognition and awards often forget what this is all about. Sales. We keep in mind what you came to us for… a website that helps boost your business.
Having said that, we always make beautiful websites. Looks are important, and your business should look right for the right audience. The key here is not to forget that it is for a specific audience. Not all audiences are the same. If you sell a product that is affordable and easy to obtain, you may not want to have a website that looks too fancy and extravagant as it may scare people thinkging your product is very expensive.




SEO is also audience targeting
Of course, designing for your audience is a must. However, SEO is also about targeting the right audience. We must understand who you are trying to sell your products and services to. Who these people are, what they think and how they make their choices. We must also understand what type of search keyphrases are they likely to use, so that we can focus our SEO efforts in getting your website ranked for those keyphrases.
SEO is not easy. It can be deceptively simple, it is about having good content, including your main keywords and getting links to your website (note these links come from other websites to yours, not the other way around!). But, which websites point to yours is important. Same applies to writing the content. It is not enough to fill your content with keywords. Some search phrases make no sense or are a hard read as well. This is why some SEOs sometimes use keyphrases as domain names and forgo the use of the business name altogether. But we don’t need to do that. We have ranked many websites with complicated names that do not include the keyphrase in them.
Wiriting good content for SEO requires a lot of creativity. It must be easy to read, informative and must include sometimes tricky keyword phrases multiple times as well as synonims and related concepts. Orginizing the information is also very relevant. When we design a website, we make sure the look of the page adds and helps the information we are trying to convey.
Another importante element is conversion optimization. We also include conversion optimization in every website design, this helps improve the number of leads and / or sales a website gets regularly. Simply put, having a website that looks good and is SEO ready also considers designing it to convince people to contact you or buy from your business.
For all these reasons, it is important that the company or person you choose for your website design understands and applies SEO routinely. Bonus points if they include conversion optimization into your web design. At Website Design Guelph we can help you and are experts at SEO. Contact us to find out what an excellent website design looks like for your business.